Why Social Media Marketing is Old but Good NewsBusinesses have long attempted to spread the word about their products and services, and draw attention to their brand. Traditionally this was done using print media, show window advertising, door to door sales, television and radio. Social media marketing attempts to do just the same thing, except in a faster, more efficient manner, hence the title of this article.
Social media is the digital word of mouth, the aim is so that people can like, share and learn from your content, all in an effort to create awareness and persuade customers to trust your business. The end in view; sales! Social media coupled with websites bring the product and services to the doors of buyers and provide all the information needed to make a purchasing decision.
With the use of online articles, video and audio, social media marketing accomplishes the traditional goals using one convenient location which most of the world subscribes to. As with everything else, this requires well informed planning and strategy, and needs manpower to update and upkeep. Which, considering the benefits, are well worth the cost.